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Spring Break

It's quite simple; there is no other marketing event that reaches over one million students in just a three week period. The college student's "National Holiday" is a unique marketer's opportunity and The Passion Group has been the leading event marketing and management agency at Spring Break since 1983. Our partnerships with the Tier One Hotels, Beach Clubs, and Tourism Councils & Municipalities in the premiere Spring Break destinations allow us to deliver a safe, structured and controlled environment with flawless execution.

The Passion Group manages the premiere hotel and nightclub venues in the top Spring Break markets including the #1 and #2 domestic destinations - Panama City Beach, Florida and South Padre Island, Texas. This control ensures 100% marketing and access rights for the duration of College Spring Break as well as the ability to offer a 360° marketing approach to all of our clients. We are the source that other agencies come through to gain access to the first class properties.

It is our goal to create and execute high impact and cost effective Spring Break programming for all of our clients, aiding in their success to reach the targeted College Market, ages 18-24 years old.