COLLEGE MARKET STATISTICS
Pure Numbers
- Nearly 5.5 Million students at more than 1,800 four year colleges and universities across the country.
Demographic Focus
- The 18-24 year old demographic represents the present and future’s big consumer spenders.
- Target Demographics: 18-24 Years Old
- Average Student Age: 20.6 Years Old
Purchasing Power
- Up to $200 Billion, at least $24 Billion of which is considered discretionary spending
- Families Average income: $90.6 Thousand
Monthly Discretionary “Spending” (Hundreds)
Monthly discretionary spending is on the rise. Between 2005 and 2006, the average student had an averaged discretionary spending budget of roughly $180 a month. With discretionary spending on the rise, analysts project a large jump for 2007. Students are projected to spend nearly $400 a month, totaling nearly 23 Billion dollars annually.
Source: Student Monitor
© 2007 The Passion Group / Intercollegiate Communications, Inc.