Spring Break


A once-a-year phenomenon offering our clients the opportunity to reach 1,000,000 college students in just three weeks of programming.  The Passion Group is the leading Spring Break agency, maintaining exclusive access to Tier 1 hotels & nightclubs at the highest trafficked Spring Break destinations.


Through our established partnerships, we are able to offer our clients 24-hour access to engage consumers through interactive events and media opportunities.

target the right audience. we’re connecting the world’s largest brands with the nation’s trendsetters



Spring Break Marketing

Army Golden Knights and Hawaiian Tropic Models arrive for Spring Break with The Passion Group for Panama City Beach Florida and South Padre Island Texas.