Spring Break


A once-a-year phenomenon offering our clients the opportunity to reach 1,000,000 college students in just three weeks of programming.  The Passion Group is the leading Spring Break agency, maintaining exclusive access to Tier 1 hotels & nightclubs at the highest trafficked Spring Break destinations.


Through our established partnerships, we are able to offer our clients 24-hour access to engage consumers through interactive events and media opportunities.

target the right audience. we’re connecting the world’s largest brands with the nation’s trendsetters



Spring Break Marketing

A Playboy model showing Spring Breakers some of the brands new line of sleepwear at The Passion Group's exclusive Spring Break nightclub partner Club LaVela's Pool Deck.

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