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The young men and women of the Armed Forces represent billions of dollars of buying power for marketers to consider.  The Passion Group’s exceptional partnership with the U.S. Army’s Morale, Welfare and Recreation (MWR) organization allows us to connect with a well defined target audience on the military installation where they live, work and play. 


We create strong program activations on base to engage this targetted audience, connecting brands to this group also known as “the other youth market”.

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