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National Health & Fitness Campus Tour Gearing Up For Fall Semester

After a successful spring semester, The TOUR: Ultimate Campus Experience will launch again this fall, visiting the nation’s premier colleges and universities as The Ultimate Campus Experience, weaving together education, entertainment, and exciting health and fitness activities.

In a series of two-day events, The TOUR will be producing health and fitness related activities to the entire student population. Students will have the opportunity to climb a rock wall, tackle fitness challenges, participate in interactive gaming, take-home product samples, various freebies, and more brought on campus by the following brands: United States Army, Nature Valley, Hawaiian Tropic, Banana Boat, Rave Hairspray, Zest, and UBER. The ROTC will also be providing a platform to discuss scholarships and future growth and careers.

After a summer hiatus, The TOUR will continue this fall at the University of Southern California, before making its way down the east coast, stopping at UNC-Greensboro, Southern University A&M, University of Toledo, UNC-Charlotte, Clemson University, and the University of Houston. The TOUR will conclude the fall semester at the University of Mississippi, completing a national 10 campus reach.

The event is being produced by The Passion Group, the largest college event marketing company, best known for:

  • The Jeep Health and Fitness Tour

  • ‘Campus Groove’ for Seventeen Magazine

  • The Cosmopolitan Magazine Fun, Fearless Female Tour

  • The Dodge Road Scholar Tour

“This is an exciting two-day event that allows students to take a break from their busy class schedules and to come out to participate in health and fitness focused activities,” says Richard Tarzian, President and CEO of the Passion Group. “This is also a unique opportunity for our sponsors since they are able to engage a hard-to-reach demographic where they are studying, eating, and living.”


About The Passion Group

The Passion Group is a full service event marketing and management company specializing in events targeted to the elusive college market. Since 1983, our nontraditional approach has always remained consistent with seamless execution of experiential and digital marketing campaigns. Through our experience, we have learned that the key to building a significant market share is to secure the future trendsetters of America, college students and U.S. Military Service men and women. For more information, visit or call 732-897-1111.

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